Jennifer Lopez Gets Major Backlash For Launching Alcohol Brand Despite Being Sober

The Let’s Get Loud singer expressed in a video on Instagram that promotes her new alcoholic beverage that after years of non-stop hard work, she has realized the significance of enjoying life. 

She aimed to create a superior product with better ingredients and taste that she would personally consume with her family and friends. Hence, the birth of Delola.

When J.Lo shared the video clip with her 240 million followers, disappointed fans quickly took to the comments section to express their disapproval of the singer’s decision. 

A comment left by one person read, "I'm quite disappointed. Given that you've spoken out against the negative impact of alcohol and have been open about not drinking, why not create a non-alcoholic brand? It seems out of line with your brand image, and I'm curious why you chose to promote an alcoholic product."

Another fan agreed saying, "JLo, it's common knowledge that you don't consume alcohol. It has been pointed out many times. I understand the concept of making money, but you don't drink alcohol, so why promote it?"

One fan acknowledged Lopez’s financial motivations writing, "She may not drink, but she's securing the bag. Go, girl!"

While another fan expressed frustration, saying, "It's frustrating that you're promoting something you don't even use. This just feels like a money grab."

Amidst a flood of negative comments, one fan posted an interesting question about the decision to launch an alcoholic brand, especially given her husband Ben Affleck’s well-known struggles with alcoholism and multiple stints in rehab. 

Another fan expressed disappointment, "I thought she was promoting health and wellness?"  

The criticism did not end there, as many other fans pointed out the potential harm that alcohol can cause, such as addiction, drunk driving accidents, and health problems.

While Lopez has not directly responded to the backlash, some have speculated that she may be motivated by a financial interest rather than a genuine passion for alcohol.

Others have pointed out that celebrities endorsing alcohol are nothing new and that it’s ultimately up to the individuals to make decisions regarding responsible drinking.

Another fan’s comment highlighted the irony in J.Lo’s decision to launch an alcohol brand, despite previously talking about the negative effects of alcohol on her skin and rarely drinking herself.

Moreover, considering her husband’s history with alcohol, this move seems insensitive and questionable. 

J.Lo has been planning the launch of her alcohol brand for quite some time now. She revealed that the project has been in the works for two years. According to a press release, the brand is named after her longtime nickname, Lola, representing her "more playful, carefree side."

Lopez is not going at it alone, as she is partnered with Ken Austin and Jenna Fagnan, both experienced in the drinks industry and her manager Benny Medina, to found the brand.

J.Lo Has had a successful career in music and film, earning critical acclaim and numerous awards. She has released eight studio albums, with hits such as Jenny from the Block and On the Floor, and has sold over 80 million records worldwide.

In addition, Lopez has acted in numerous films, including Selena, Out Of Sight, and Hustlers, for which she received critical acclaim. 

She is also a successful businesswoman, having launched her fashion line, JLO by Jennifer Lopez, and fragrance line, among other ventures. Lopez is also known for her philanthropic work, particularly on children’s health and education.

Given her success in numerous fields, it is unsurprising that Lopez would want to expand her business ventures to include an alcohol brand. However, it remains to be seen whether the backlash from fans will impact the success of Delola.