Everyone knows what it feels like to be duped or tricked. Hollywood does it to us all the time, and now some of our favorite brands are doing the same.
When brands do it, there's actually a term for the phenomenon: shrinkflation. Due to a combination of factors, including material costs and a brand's desire to make bigger and bigger profits, consumers often wind up paying more money for less product.
What can we as consumers do about it? Honestly, looking at this list of extreme examples of shrinkflation might be all we can do.