The more we think about the things we want, the more likely we are to see somebody else who already has them. And they always look just as happy about it as we've always pictured ourselves feeling.
By the way, this doesn't have to involve big, life-changing things like finding the perfect bae or winning the lottery. Looking at someone and thinking, "Oh my God, where did you get that brownie?" is perfectly valid, too.
So I'm not sure how we're supposed to feel after seeing this many people win, but maybe someday they'll show us how they did it.