Adidas and Beyoncé have reportedly ended their Ivy Park collaboration, with sources citing creative differences and underwhelming sales as the cause. The sportswear giant has faced several challenges in recent years, including the termination of its collaboration with Kanye West and a decline in sales in the North American market.
In contrast, Beyoncé has shown herself more than capable of independently managing a successful fashion line. The future of the Ivy Park line remains uncertain, but Adidas plans to continue producing shoes and clothing under the label.